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To be eligible to take the Salesforce Marketing-Cloud-Consultant Exam, candidates must have a good understanding of digital marketing concepts and experience working with the Salesforce Marketing Cloud platform. They should be familiar with the various features and capabilities of the platform, including email marketing, mobile messaging, social media advertising, and web personalization. Additionally, candidates should have experience working with customer data, creating and managing data extensions, and developing automation workflows.
NEW QUESTION # 110
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
Answer: A
Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_
NEW QUESTION # 111
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
Answer: D
Explanation:
Explanation
The SendLog Extract activity in Automation Studio will allow Northern Trail Outfitters to export a data file containing all subscribers who did not receive their intended email in the last 24 hours. The automation can then be scheduled to run each day to ensure that the data file is updated.
Reference: https://help.salesforce.com/articleView?id=mc_as_sendlog_extract_activity.htm&type=5
NEW QUESTION # 112
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
Answer: D
Explanation:
To pull data from the SendLog for troubleshooting based on email address without coding experience, Northern Trail Outfitters should filter data using a Filter Activity on SendLog Data Extension. A Filter Activity is an activity that allows marketers to create filtered data extensions based on criteria and conditions without coding. A SendLog Data Extension is a custom data extension that captures send-time values for each subscriber in an email send. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_filter_activity.htm&type=5https://help.salesforce.com/s/a
NEW QUESTION # 113
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'
Answer: C
NEW QUESTION # 114
Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two Salestorce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
Answer: A
Explanation:
When dealing with a Multi-Org configuration, it's essential to correctly configure the settings in Setup to account for the multiple Salesforce CRM instances that Marketing Cloud will integrate with. In this scenario, configuring the Multi-Org settings to recognize both the existing and the new production instances is crucial to ensure seamless functionality. This setup allows Marketing Cloud to interact correctly with both CRM instances, minimizing any potential disruptions in data synchronization and marketing operations.References:Salesforce Multi-Org Configuration documentation
NEW QUESTION # 115
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Expiración: Diciembre 2026.